Our History
Silvia finds inspiration for her designer perfumes in her gardens, where smells play an integral part of the whole garden experience: Giardini di Toscana’s essences evoke memories, from childhood to intriguing moments, from the hypnosis of flowers to grandma's biscuits, from school pencils to energising citrus fruits, from the intangible undergrowth to the intense musk.
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Being inebriated by your garden’s fragrances during the day and at night represents a unique experience for your senses and spirit. In Tuscany, the garden is a place where architecture and nature meet, the relationship between human-made work and the soil is the result of an affectionate understanding with a poetic taste. This is the place where, in 1942, the story of an olfactory journey among the fragrances of the most authentic perfumery began.
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In a picturesque medieval village in the Casentino Valley, in the heart of Tuscany, grandparents Giovan Piero and Emma Ducci opened a bottega (small shop), which became the Perfumery, where you can still find the recipe book that the grandfather wrote on his experience as a pharmacist, which then developed into creating fragrances and unguents.​
At the beginning of the 60's, the business continued with his daughter Irma who, thanks to her style, turned the original business into a prestigious and elegant shop.
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That is where Silvia was born, the creator-composer of Giardini di Toscana’s designer perfumes, a line conceived as the combination of craftsmanship and innovation, through the use of the most refined raw materials, which are processed by using ancient and fascinating techniques.
Our mission
Giardini di Toscana is a line of designer perfumes, which is fully established as "niche perfumery".
Our creations always stem from emotions, memories, styles, which arise from pure passion, rather than being deliberately conceived for mere marketing purposes.
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Giardini di Toscana is the result of a natural evolution applied to the creativity of a family-run business, the satisfaction of a long brooding desire, the expression of harmony between people who share the same passions, a form of artistic expression that complements other similar expressions.
The perfumes originate from many different stories and each creation is absolutely original, peculiar, distinctive and matches unique personalities.
These fragrances draw attention, not because of their intrusiveness or intensity, but thanks to their aesthetic quality and originality, which is why they are suitable for strong personalities, who are not simply trying to conform to current trends.
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While conventional perfumery tends to impose the same scent on as many different age groups and styles as possible, in order to achieve turnover targets, the niche strives for offering a different and unique fragrance to each individual personality. Empathy between the perfume and the consumer is absolutely paramount and the assistance provided in finding the right combination is the real added value that guarantees customer loyalty over time.
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Therefore, the niche creates innovation and identifies products and fragrances that meet the customer demand regardless of current trends, so as to guarantee a return on the long term. The key word for the Giardini di Toscana line is "eco-luxury": luxury products based on organic and environmentally sustainable ingredients, with a great natural value. Today, the topic of sustainability is so important that it is not only a trend anymore, but a real must.
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Translating eco-luxury into a perfume is the real mission for Giardini di Toscana’s fragrances.
An endless love for creating fragrances
"He who ruled scent ruled the hearts of men; for people could close their eyes to greatness, to horrors, to beauty, and their ears to melodies or deceiving words. But they couldn't escape scent".
(Patrick Süskind)
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The workshop is the place where Silvia Martinelli, among her essences and perfumes, manages to recreate little memories and lock them inside elegant glass bottles.
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Every perfume is the story of a memory, a journey, a feeling. The ability to hold this entire universe of suggestions and atmospheres inside a bottle makes the perfumes of Giardini di Toscana priceless.
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From her creative genius and in honour of her family's history, Silvia decided to create her own product line, by reproducing her grandfather's ancient recipes and modifying them in the family workshop, in order to enhance their properties and the warm fragrances of the heart of Tuscany.